Strategic product launch planning service

LAUNCH YOUR PRODUCT TO THE MARKET

SUCCESSFULLY

We develop a plan that allows you to ensure the success of the process of launching your product to the market.

With our service you will achieve

What does our service include?

  • Strategic Product Launch Plan Development
  • GANTT with General Tasks of the launching process
  •  General Budget to execute the complete Plan (P & L) for a period of 2 years.

PLAN DEVELOPMENT TIMELINE

1
Research and survey of the current position

During this first stage, the business objectives and resources will be internally surveyed and an analysis of the competitive environment (potential customers, suppliers, competitors, regulatory bodies and current channels) will be made to finally conclude with a SWOT map that will facilitate the decision making process for the next stage.

DURATION: 4 weeks

2
Development of the product launch strategy (Go-to-market-strategy):

This stage consists of defining the most efficient and effective action plan to achieve success in the launching of the company's new product. To this end, it will be considered to which client to direct the communication actions, what offer to make, how to communicate it and through which channel. Finally, an action plan will be developed with a schedule and related budget.

DURATION: 6 weeks

READY TO GROW YOUR BRAND FROM 0 TO 100

OUR TEAM

A professional and interdisciplinary team

We assigned a team formed by a Sr. Growth Consultant and a Sr. Growth Manager Consultant to develop the plan.

FAQ

What is a strategic plan?

A strategic launching plan has the particularity of being oriented to the business business decisions aimed at positioning a new brand in the market and acquiring the first customers/users, including and acquiring the first customers/users, contemplating the company's marketing and sales actions. marketing and sales actions of the company. All this in order to maximize commercial results and minimize the cost of growth.

Why a strategic product launch plan?

The strategic plan could provide them with the following benefits: ● It provides the ability to measure growth and compare it, so as to. The strategic plan could provide them with the following benefits: ● It provides the possibility to measure growth and compare it, so as to identify whether the path is the right one or needs to be changed. ● It provides the possibility of optimizing resources by identifying the actions that are ● Provides the possibility of optimizing resources by identifying actions that are key to achieving the objectives, and discarding actions that are not. ● Provides the possibility of maximizing resources. ● Provides the possibility of maximizing results by allowing efforts to be focused on the most efficient actions. ● Provides the possibility of maximizing results by allowing efforts to be focused on the most efficient actions. ● Provides the possibility of culturally committing the work team with ● Provides the possibility of culturally engaging the work team with an overall purpose, and a purpose for each position. ● Makes visible the risk that is being assumed in carrying out the actions and ● Makes it possible to reduce it or make contingency plans.

Does the plan include the execution of the plan?

The strategic plan is like a blueprint for a construction site; it allows us to anticipate the brand's development needs in order to be more efficient with resources. The plan does not include the execution of the strategy, but is a necessary preliminary step to optimize resources and improve the chances of success.

100% FREE STRATEGY MEETING

Prior to contracting the service, we propose to meet with you to learn more about your product and present you with the best ways we see to launch your product:

  • Which channels we would activate
  • What we would highlight about your product
  • Which segment should we start with

In this way, you will be able to be clearer about the what of the plan, and with the development of the plan we will be able to answer the how.

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